A pro biography or overview, showcasing your background, taste and expertise, is a necessity for every company owner. This often overlooked marketing tool is an exquisite way to introduce you and your company to inherent clients and inherent strategic company partners. Potentially, it might open up opportunities for speaking engagements, radio or television interviews, or a highlight print article. While any information about you and your company is helpful, information that is presented in a professional, well-polished manner can make all the distinction in how others comprehend you. consider these important points as you craft your own pro biography.
1. One page wonder.
Your pro biography should be a few paragraphs and kept to one page or less. One page is exquisite for copying on the reverse side of a handout or flyer. some paragraphs, left justified make it easier to read and skim.
2. First, second, or third person?
Always write your biography in the third person. That is, refer to yourself by your name or she/he as appropriate. It sounds more pro as it appears that a third party wrote the text. For example, "Alexandra has been featured in the New York Times, Forbes, Newsweek, and Time magazines."
3. company in brief.
Not only do readers want to know what you do, but also they want to know who you work with - because they might want to work with you! A pro biography should consist of a sentence or two about your company niche (or niches) as well as the types of clients you serve. A modified version of your 30-second elevator pitch might be perfect.
4. And the winner is....
Make sure that you consist of a list of awards that you have received. Readers are curious in knowing about your talents and the organizations that identify you for them.
5. Organizations.
Include names of the organizations, clubs, or associations to which you belong. A reader's interest might be highlighted at looking that you belong to the same alumni relationship or pro company group. Again, these connections might perhaps lead to some curious and curious company opportunities.
6. Certifications and designations.
Include any pro certifications or designations you hold. Make sure you write out their names in full, rather than use abbreviations. Not everybody might know that Cma stands for Certified management Accountant. And, perhaps, in a distinct discipline, it might recite something else - like a Certified Materials Analyst. If you no longer hold a singular designation, but it has played a major role in who you are and what you do, don't hesitate to make a reference to it. For example, "Ann is a old Certified Data Processor and spent the last decade as an adjunct faculty member teaching higher mathematics at the University of Colorado, Boulder." Don't consist of abbreviations of college degrees, like Mbas as it looks unprofessional. The only exception to this would be for a Ph.D. Designation.
7. Published?
Have you written any articles, books, e-courses or e-books? Self-published or not, your works add to your level of professionalism and credibility. Showcase them in your biography and you might earn additional royalties in terms of new clients or other opportunities.
8. Did I mention the media?
Have you been a guest on talk radio or television? Were you or your company featured or even mentioned in a newspaper article? If so, readers want to know. Again, these types of "mentions" add to your credibility and presence.
9. Call me any time.
People who want to know about you will read your biography for just that reason. And, if its compelling, rich, and includes the information they're interested, in, they'll want to taste you. consist of faultless taste information like your title (if any), name, address, telephone, fax, email, and website address. Make it easy to find this information by including it in the last paragraph of your pro overview.
10. Write, rewrite, and do it again.
After you have written your biography, edit, edit, and edit again. You may need to do a dozen or so revisions before you get it just right. Eliminate extra words, use graphic words, keep the sentences short but varied in length, and write in the third person. Ask some friends to furnish input as well. Make sure to revise your biography normally to keep it new and refreshed.
Copyright 2004 by Tara Alexandra Kachaturoff.
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