record Writing & Copywriting incommunicable - How To Make Your record Title Sell

Most authors are wasting their time producing dozens to hundreds of high capability articles that never reach a fraction of their traffic potential. It's a darn shame.

When I review the behind-the-scenes traffic statistics on millions of articles that have produced millions of monthly page views in my report article lab...One thing is clear: All articles are not created equal even when all about them is identical except for the Title.

The presuppose is probably not what you think.

If you've been schooled on original copywriting, you know that in the offline world, the headline determines as much as 95% of the success of the book or article. This statistic takes into consideration what makes the book title successful: whether a human buys it or not.

Article Writing on the Internet is a whole different story because of the way your articles reach humans who have an interest in them.

Myth: Most people will read your articles because they came to a website and started browsing just like they do if they were to have gone to a local book store to find a book of personal interest.

Fact: Wrong! Most people will search the Internet using one of the major search engines and they will be putting in between 1 to 5 keywords that are linked to the topic of the report or data they are looking to locate. The search engines will then deliver results that best match the human's interest.

Your Goal: To have your articles show up in the search engine results for the keywords and topics that are most linked to the article of your article.

How?

You must embrace this Title creation & traffic-building truth:

The first 3-5 words of your Title resolve the success of your report in terms of how much traffic your report will generate back to your website. Success can only be had when you generate keyword rich titles for your articles that match the most commonly searched keywords for your topic.

How to resolve which keywords are rich and the right ones to use for your article?

You'll need a keyword research tool. Some are free and some are fee-based. Overture.com has a popular keyword research tool that shows you the most base search results from the Yahoo search engines directory. If you want to see what's on "Google's Mind" you can try one of their current beta tools called "Google Suggest":
http://www.google.com/webhp?hl=en&complete=1

Whether you use a web-based keyword research tool or invest in one of the more developed application level software keyword research tools, it's primary that you learn know how to do keyword research.

A "Good" vs. "Bad" Title Example:

Here is an example of the divergence between a non-keyword rich Title vs. A very keyword rich Title that is proven to perform better in terms of traffic creation:

Bad Title Example:

"Top 9 Ways You Can obtain Fractional Jet Ownership"

Excellent Keyword Rich Title Example:

Fractional Jet possession - 9 Strategies to Help You obtain Your incommunicable Jet

Why is it more effective?

Because it does not waste the first 3 words of the title with meaningless garbage words like "top" or the whole "9" or "ways"...and gets right to the prominent words that might be found when someone is using a search engine to research a topic linked to your article.

You'll also consideration in my example that I included the word "Private" Jet. Why? Because my keyword research said that people who search for fractional jet also search for the word "private jet" and therefore I wanted to boost the chances that my title would be found by a larger whole of potential visitors to the article.

Two recommendations on what Not to do:

1) Don't consist of garbage characters in your Title such as quotes, tildes, asterisks or anything else that a search engines has to work hard to discard in order to understand the Title of your article.

2) Do not engage in any search engine spam technique by having keyword rich Titles that have nothing to do with the topic of your article. You'll only be hurting yourself as the search engines already aggressively filter out bad behavior like this.

Your intelligent Keyword Rich Title Copywriting Conclusion:

If you want to maximize your results from any report writing strategy, you must devotee keyword research so that you can generate keyword rich and intelligent report Titles. Your pay off will be weighty amounts of traffic to your articles and website thanks to the search engines who love smart keyword rich Titles!