Microsoft Word Smart Quotes and Internet narrative Writers Don't Mix

By default, Microsoft Word automatically changes right quotation marks ( ' or " ) to curly (smart or typographer's) quotes as you type. This is fine if you are only authoring your works for applications not relating to description marketing. When smart quotes are converted to Html, the quotes are converted to non-standard characters which end up littering your document with request mark symbols and/or other garbage code.

When in doubt, don't allow your Ezine Articles to consist of smart quotes:

Most articles that are put into description distribution finally end up being sent to an email newsletter audience. Email newsletter servers have near zero-tolerance for Ms Word smart quotes; they will not recognize them as valid Ascii characters (because they are not valid). They are a figment of the Microsoft Ascii imagination. In most cases they will show up as garbage code; thus production you, and your article, look like a real novice lacking permissible formatting skills.

At risk are: quotes, apostrophes, double dashes, and 3 periods in a row.

This is what smart quotes looks like when properly displayed:

smart quotes arent very smart

This is what accepted quotes looks like when properly displayed:

"smart quotes" aren't very smart...

This is what smart quotes looks like when Not properly displayed:

âsmart quotesâ arenât very smartâ¦

Do you see the downside potential of leaving smart quotes in your articles that you put into distribution? accepted quotes use the bottom base denominator in the Ascii character standards world and this ensures that your articles will look great in any Html or Text format.

How To Disable Microsoft Words Smart Quotes:

1. On the Tools menu, click AutoCorrect Options, then click the AutoFormat As You Type tab.

2. Under Replace as you type, select or clear the "Straight quotes" with "smart quotes" check box.

Alternatively, you can copy your whole Ms Word document over to a non Microsoft text editor (EditPlus, UltraEdit, TextPad, etc) and do a uncomplicated crusade and replace. crusade and replace the smart quotes into accepted quotes, apostrophes, dashes and dots if applicable.

Caution For Authors Who Do Html Code For Their Articles in Ms Word:

Unless you have smart quotes disabled, it should be noted that smart quotes are not valid Html code. Therefore, dont even think using Ms Word to do Html code unless you have the smart quotes feature disabled.

Article Marketing Smart Quotes Conclusion

Smart quotes are best left for e-books, corporal books in print, Pdf documents and any non-Html related document. If you want to increase the portability of your EzineArticles, do the smart thing and turn off Microsoft Words smart quotes or do a search/replace before you upload your next description to the web.