Everyone seems to be jumping on the internet marketing bandwagon lately. In the race to get their enterprise online, many flourishing businesses forget to ask themselves some tough questions about what they are doing, what their expectations are and what their plan is to meet those expectations.
The internet can be a superior tool that can put you on solid footing with bigger companies. On the other hand, the other clubs may have more money to pay for advertising. Here are a join of things to keep in mind as you analyze your internet marketing strategy.
Advantage of Internet Marketing
- your store is open, 24 hrs a day, 7 days a week. Further, your customers are worldwide in reach, and can shop anytime that they want to
- the cost of spreading your message is next to nothing. Emailing your subscription base is more oftne cheaper than sending a letter through the mail
- updating your subscribers can be done approximately abruptly through email. Visitors to your website can get up to the puny data on each visit. If you are having a sale, your customers can start shopping at the discounted prices precisely as soon as they open their email
- if you have an data sensitive business, such as a law firm, newspaper or online magazine, you can deliver your products directly to your customers without having to use a courier
Disadvantages of Internet Marketing
- online marketing is not free. The cost of software, hardware, wed site design, maintenance of your site, online distribution costs and of course, time, all must be factored into the cost of providing your aid or product.
- slightly over 50% of households shop online. While that whole will continue to grow, you are reaching less than two out of three households.
- the internet is still regarded as a source of data conference for the majority of your customers. Of the whole of visitors to your site, the vast majority of visitors who are motivated to buy will do so in person. Many habitancy prefer the live interaction when they buy. If you have a small enterprise with one location, this may deter customers from buying.
- easier to have outdated data on your site, thus timing of updates is critical
- there is no replacement for good old fashioned customer service. The majority of internet marketers lack customer aid and inquiry response programs. As a result, many online visitors to your site will already have painted your site as poor aid before they have even contacted you. The majority of websites also have poor navigation, which makes it difficult for your visitor to find what they are finding for. Many sites were created with a marketing view, not a customer aid point of view.
- is your site secure? Does your customer know this? There are many incorrect stereotypes about the security of the internet out there. As a result, many of your visitors will not want to use their reputation card to make a purchase. The fear of having their reputation card info stolen is a clear and gift danger in the minds of your visitors
- there is a lot of competition for your goods already out there. By the time your visitor finds you, they have already been clicking many links. Unless they can find what they are finding for quickly, they are gone.
- many web visitors expect something for free. What do you have to offer them?
There are many other pros and cons of internet marketing. Its important for you to consider each when creating your internet marketing strategy. Each of the disadvantages can be overcome, but only if you view the customer experience from the eyes of your customer, not as an internet marketer.
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